How can you get your brand name out there in creative ways? Consider using promotional coolers and other on-the-go items that move around, showing off your name and brand details on the way. You can get branded lunch bags in bulk for a good price and hand them out to customers, clients, and other hungry people. Your brand name spreads every time someone eats!
Why Cooler & Lunch Bags Are a Smart Promo Investment
In today’s world, being eco-friendly is trendy and smart. That makes it a good idea to create custom lunch bags and coolers that can be used again and again. Sure, these promotional items cost more than the standard koozie, pen, or pencil, but they can be used for much longer and make a smart investment.
Those who take lunch to work could use the item daily. Otherwise, they might get used for a family picnic, a sports event, an outing to the park, or all of the above. The on-the-go promotional item allows your brand name and logo to go out and about to places you never dreamed it would go.
Key Features That Enhance Brand Recall
You want to design the reusable lunch bags in a way that enhances your brand’s recall. Use these tips:
- Consistency
The lunch bag or cooler has to be designed in a manner that is consistent with your brand. Use the same brand logo that you have on all of your products. Utilize the same color scheme. You don’t want to be associated with the color blue and make a lunch bag out of red colors. That doesn’t make sense and confuses customers’ brand recall.
- Quality
Anything you put out, whether it’s your key products or a simple promotional item, needs to be high in quality. People associate those qualities with your brand. If you give them a cheap cooler that falls apart after a couple of uses, they will assume your brand, as a whole, is cheap. Quality promotional items are important because they speak to how customers recall your brand.
- Personalized
Any time you can personalize a promotional item, you should. Anyone can create a koozie, but a koozie with a pocket is unique. Consider the options you have available for the lunch bag. Secret compartments for money or credit cards are nice. The ability to freeze the bag so it stays cooler is another option. Upgrades make the bags more useful and enhance your brand’s recall.
Creative Branding Approaches
Branded lunch bags should feature your logo and your brand’s colors, but there are other ways to get creative with the approach. You might place a catchphrase on the bag that has to do with lunch or keeping things cool, for example. Anything you can do to stay on-brand but stick out from the rest of the competition is something to consider.
Campaign Ideas for Distribution
Once you have the branded bags and coolers, you have to figure out how to distribute them, and there are certainly plenty of options. Depending on how many items you have to hand out, you could use them at giveaways at a booth. You could give them to customers who make a purchase. You could place them in the mail with website purchases. The ideas are endless. The most important aspect is getting them into the hands of the right people so those bags and coolers can get out and about and start working for you.
Success Metrics & ROI Tips
It is hard to gauge the success of any promotional item, but Save Your Ink can help you decide which items are of the highest value to your company and its brand.
To figure out the ROI (return on investment) of lunch bags and coolers, you have to keep close track of how much the promotional items cost upfront. Then, you have to figure out how much revenue the bags created. It’s nice to get $5 for every $1 you spend on promotional items, but again, it’s hard to track.
When you put branded lunch bags out into the market, you can hope that they lead to brand awareness and enhanced engagement. You will likely have a larger brand recall among your customers as well.
In conclusion
Branded lunch bags are a unique promotional item that can help you get your brand and logo out into the market in an on-the-go manner. The useful, functional items should be high in quality to showcase that your brand cares about such things, even when it comes to giveaways. Consider how much you are spending upfront to ensure the bags are worth the investment, and get into creative designs while remembering that brand consistency is always important. You never know where branded lunch bags and coolers will end up, but you know your logo will be there!
